Ameritas

Ameritas Financial: Company Overview, Mission, and Financial Strength

Welcome to Ameritas Financial—a company with a proud heritage of helping individuals, families, and businesses achieve financial security and well-being. With more than 135 years of experience, Ameritas Financial is recognized for its integrity, innovation, and unwavering commitment to serving clients with excellence.

Our History
Founded in 1887, Ameritas Financial began as a small mutual insurance company dedicated to protecting policyholders and supporting communities. Throughout decades of growth and transformation, Ameritas has remained focused on its founding values of trust, service, and responsible stewardship. Today, Ameritas is a leading provider of insurance and financial services, serving millions across the nation with a tradition of strength and reliability.

Our Mission
At Ameritas Financial, our mission is to help clients live well and retire confidently. We accomplish this by delivering personalized financial solutions, clear guidance, and exceptional service at every stage of life. Our client-centric philosophy means we listen closely, understand individual needs, and craft strategies that reflect your unique goals and aspirations.

Our Services
Ameritas Financial offers a comprehensive suite of services to address a wide range of financial needs, including:

  • Life Insurance: Term, whole, and universal life insurance to protect loved ones and build lasting legacies.

  • Disability Income Insurance: Protecting income and providing peace of mind in the face of life’s uncertainties.

  • Dental and Vision Insurance: Affordable coverage to support overall health and well-being.

  • Retirement Planning: Annuities and retirement solutions that empower clients to prepare for and enjoy their future.

  • Wealth Management: Investment strategies, financial planning, and portfolio management to help grow and preserve assets.

  • Business Solutions: Group benefits, executive compensation, and succession planning for organizations of all sizes.

Commitment to Clients
Clients are at the heart of everything Ameritas Financial does. We are dedicated to building lasting relationships founded on trust, transparency, and respect. Our experienced professionals offer ongoing support, honest advice, and innovative resources, ensuring clients feel informed and empowered to make confident financial decisions.

Financial Strength and Industry Recognition
Ameritas Financial’s enduring strength is reflected in consistently high ratings from major independent rating agencies:

  • A (Excellent) by A.M. Best

  • A+ (Strong) by Standard & Poor’s

  • A1 (Good) by Moody’s

These ratings underscore Ameritas’s financial stability, prudent risk management, and ability to meet commitments to policyholders, even in changing markets. Ameritas is also widely recognized within the industry for its ethical standards, innovative products, and community involvement.

Experience the Ameritas Financial difference—a legacy of trust, a broad suite of financial solutions, and a steadfast commitment to helping you achieve your dreams with confidence and peace of mind.

Ameritas is a national life insurance carrier and, in general, is licensed to sell policies in most U.S. states and the District of Columbia. However, there are sometimes exceptions for certain products, policy types, or specific state regulations.

Typically, Ameritas allows policies to be written in:

  • All 50 states

  • The District of Columbia

Exceptions:

  • New York: Ameritas products are generally not available in New York, as New York often requires carriers to have a separate, NY-domiciled subsidiary to sell insurance there. Ameritas does not have a New York subsidiary for most life insurance products.

Summary Table:

Allowed States Exception States All states & DC New York