EquiTrust: Empowering Financial Security with Innovation and Integrity

EquiTrust Life Insurance Company stands as a respected leader in the annuity and life insurance marketplace, recognized for its commitment to providing innovative solutions that help individuals secure their financial futures. Founded in 1996 and headquartered in Chicago, Illinois, EquiTrust has grown significantly, earning a reputation for stability, reliability, and customer-focused service.

A History of Growth and Stability

Since its inception, EquiTrust has been dedicated to offering products that address the evolving needs of retirees and pre-retirees. The company initially operated as a subsidiary of FBL Financial Group, before becoming an independent entity in 2003. In 2011, EquiTrust became majority-owned by Magic Johnson Enterprises, led by NBA legend Earvin “Magic” Johnson, which has brought a renewed focus on innovation, diversity, and community engagement. Over the years, EquiTrust has expanded its reach nationally, serving clients in all 50 states.

Mission and Core Values

EquiTrust’s mission is to help clients achieve lasting financial security and peace of mind through straightforward, innovative products and outstanding service. The company is guided by values of integrity, client focus, transparency, and adaptability. EquiTrust strives to build lasting relationships with clients and business partners by consistently delivering on its promises and prioritizing the long-term interests of those it serves.

Comprehensive Services

EquiTrust offers a diverse suite of annuity and life insurance products designed to help clients grow, protect, and transfer wealth:

• Fixed Index Annuities: Offering growth potential linked to market performance, with protection from downside risk and guaranteed income options.

• Multi-Year Guaranteed Annuities (MYGAs): Providing stable, predictable returns over a specified period.

• Single Premium Life Insurance: Enabling efficient wealth transfer and legacy planning with immediate policy issue and simplified underwriting.

• Additional Resources: Educational tools and support services to help clients and advisors make informed financial decisions.

These solutions are designed with flexibility and security in mind, empowering clients to customize their retirement and legacy plans to meet their unique goals and needs.

Commitment to Clients

At the core of EquiTrust’s success is its deep commitment to client satisfaction and partnership. The company emphasizes clear communication, personalized guidance, and responsive service. Its team of professionals and extensive network of agents work closely with clients to understand their objectives and recommend suitable strategies. EquiTrust’s client-centric approach ensures that each policyholder receives ongoing support and trustworthy advice every step of the way.

Financial Strength and Industry Recognition

EquiTrust is consistently recognized for its financial strength and disciplined management. The company maintains strong ratings from leading independent agencies such as A.M. Best, reflecting its solid capital position and prudent risk oversight. EquiTrust’s focus on sound business practices ensures its ability to meet obligations to policyholders and adapt to changing economic conditions.

The company has earned accolades for customer service, product innovation, and corporate responsibility. Its enduring reputation for integrity and excellence positions EquiTrust as a trusted partner for individuals seeking to safeguard and grow their financial assets.

A Future Built on Trust and Innovation

Looking ahead, EquiTrust remains dedicated to advancing its mission through continuous innovation, strong relationships, and an unwavering commitment to client well-being. By upholding its core values and embracing change, EquiTrust continues to set the standard for excellence in the annuity and life insurance industry, helping Americans achieve greater financial confidence and security for generations to come.