Prudential Life: A Legacy of Strength, Innovation, and Client Commitment

Prudential Life, a cornerstone of Prudential Financial, Inc., stands as one of the most recognized and enduring names in the global financial services industry. Founded in 1875 in Newark, New Jersey, as The Prudential Friendly Society, the company has grown from a provider of burial insurance into an international powerhouse offering a full suite of insurance and financial solutions. For well over a century, Prudential Life has remained dedicated to helping individuals, families, and businesses build secure financial futures, earning trust through resilience, innovation, and unwavering service.

A Storied History of Growth and Leadership

Prudential’s journey began with a mission to make life insurance accessible to working-class families, providing them with the security and dignity they deserved. Throughout its history, Prudential has been an innovator, pioneering new insurance products, expanding into retirement and investment services, and adapting to changing market needs. Today, Prudential serves millions of clients worldwide and maintains a presence in more than 40 countries, reflecting its adaptability and sustained industry leadership.

Mission and Values

Prudential Life’s mission centers on empowering people to achieve financial wellness and security. The company is driven by values of integrity, customer focus, respect, and stewardship. Prudential is committed to delivering long-term value, acting ethically, and making a positive impact on the communities it serves. Its client-first philosophy guides every aspect of its business, from product development to customer service.

Comprehensive Services

Prudential Life offers a diverse portfolio of products and services designed to meet the evolving needs of individuals, families, and businesses:

• Life Insurance: Term, whole, and universal life insurance to provide financial protection and legacy planning.

• Retirement Solutions: Annuities, pension risk transfer, and retirement planning for individuals and institutions.

• Investment Management: Asset management services for individuals and institutional clients through PGIM, Prudential’s global investment arm.

• Group Insurance: Comprehensive employee benefit solutions, including life, disability, and critical illness coverage.

• Financial Wellness Programs: Tools and resources to help clients plan, save, and invest for their futures.

Commitment to Clients

At the heart of Prudential Life’s success is its steadfast commitment to clients. The company prioritizes personalized service, financial education, and innovative technology to ensure clients have the support and information they need to make confident decisions. Prudential’s advisors and representatives take a holistic approach, helping clients navigate every stage of life with tailored strategies and ongoing guidance.

Financial Strength and Industry Recognition

Prudential Life is synonymous with financial strength and stability. The company consistently earns high ratings from major independent agencies such as A.M. Best, Moody’s, and Standard & Poor’s, reflecting its robust capital position and prudent risk management. Prudential’s reputation for reliability is further underscored by its successful navigation of economic cycles and its commitment to honoring obligations to policyholders and beneficiaries.

Over the decades, Prudential has received numerous accolades for product innovation, corporate responsibility, diversity and inclusion, and customer service. Its enduring reputation as a trusted industry leader makes Prudential Life a partner of choice for those seeking security and peace of mind.

A Trusted Partner for the Future

As Prudential Life looks to the future, it remains focused on helping clients achieve their goals and adapt to changing financial landscapes. By embracing innovation, maintaining financial strength, and prioritizing client needs, Prudential Life continues to set the standard for excellence in the insurance and financial services industry.